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The Problem with Black Friday: Why We’re Doing Things Differently

Every year, Black Friday and Cyber Monday roll around like clockwork, bombarding us with flashing deals, countdown timers, and endless promotions urging us to consume more. On the surface, these sales may seem like the perfect opportunity to save money. But beneath the shiny advertisements lies a deeper issue—one that we believe goes far beyond discount prices and excessive emails. Black Friday embodies a culture of excess, materialism, and external validation that often leaves us feeling drained, not fulfilled.

The Cycle of Materialism

At its core, Black Friday encourages the idea that happiness can be bought, that the next product will somehow complete us. The endless pursuit of "more" creates a cycle of temporary satisfaction followed by the inevitable return to wanting. This kind of consumerism is rooted in external validation—seeking worth through what we own rather than who we are. Research shows that material possessions provide only fleeting joy, while experiences, relationships, and personal growth offer deeper, lasting fulfillment.

Waste and Excess

Black Friday is notorious for its environmental cost. The race to snag the best deals fuels a surge in manufacturing, shipping, and waste. According to reports, holiday sales contribute to increased carbon emissions from transportation and packaging waste, most of which ends up in landfills. This isn't just about buying—it’s about overproduction and overconsumption, both of which take a toll on the planet.

Does It Really Bring Us Closer to What We Want?

If you strip away the noise, what do we truly seek? Most of us are looking for internal wellbeing, peace of mind, physical vitality, and mental clarity—not another gadget or fashion trend. Yet Black Friday doesn’t nurture those needs. Instead, it keeps us focused outward, disconnected from the things that actually bring fulfillment: self-care, mindfulness, health, and connection.

Why Peace State Is Skipping the Frenzy

For these reasons, we’ve chosen not to participate in the typical Black Friday frenzy. We believe in offering quality, value, and peace all year round—not just in one hectic weekend of flash sales. Our mission is to help you move toward a better life, not by chasing deals, but by cultivating inner peace and well-being through thoughtful choices.

That said, we are excited to celebrate an important milestone—our one-year anniversary since we first broke ground on the Peace State concept! As a thank you, we’re offering something special this week: use code ANNIVERSARY for 15% off your purchase of our Organic Daily Mushroom Blend. If you choose a monthly subscription, that discount will renew for life. No pressure, no countdowns—just an invitation to invest in yourself on your own terms.

Let’s make this season about what truly matters: peace of mind, strength of body, living our best lives, and supporting each other along the way.

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